The llms.txt file we've been adding to every client site
A 20-minute change that materially lifts citation rate. Template, reasoning, and a walkthrough of what we include and why.
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Latest News & Insights.
Research, case studies and operational notes on AI visibility and AI operations, written for Australian SMBs. We write what we learn.
Why SEO is dying, and what replaces it in 2026.
Keyword rankings still exist. Traffic from them doesn't. We walk through the data from our first 40 SMB audits, and the three things every small business should be doing instead, starting this quarter.
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Showing 6 of 6 postsCase: 11 hours a week back, for a 7-person accounting firm
Quote-to-engagement-letter-to-Xero, automated end-to-end. Here's the exact workflow, the cost, and what didn't work the first time.
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Which AI model cites small Australian businesses most often?
We ran 400 SMB-relevant prompts across GPT-4o, Claude, Gemini and Perplexity. The winner surprised us.
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Schema that moves the needle (and the kind that doesn't)
FAQ, HowTo, LocalBusiness, Service. We tested combinations across 24 sites. Here's the short list that consistently worked.
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When to use n8n vs Make vs Zapier (a decision tree)
We've shipped workflows on all three. A short, opinionated guide to picking based on volume, complexity, and who owns it after handover.
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The $990 question: when is AI visibility worth paying for?
Not everyone should. A framework for working out whether the effort pays back, written for owners, not marketers.
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Regular updates & news. Worth reading.
Research, case studies and field reports from our ops floor: what's working, what isn't, and which AI shifts matter for Australian small businesses.
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